Digital printing has become a widely utilized form of support for business operations and marketing strategies, due to its quick turnaround time and diverse capabilities. Digital printing offers businesses many benefits and should be considered an option that meets their individual business needs.
Digital printing is less costly and environmentally-friendly than conventional print methods due to the absence of plates.
Digital printing stands out as being more cost-effective than traditional methods in Hartsdale NY due to removing printing plates and shortening set up time, thus decreasing overall costs and permitting shorter print runs without compromising on quality.
Variable data printing (VDP), an increasingly popular digital printing method, gives businesses that require customized packaging or marketing materials the power to personalize each printed piece with unique text or images.
VDP can create custom barcodes to track and trace products, making digital printing an excellent solution for companies that must abide by food safety and FDA regulations. Plus, many digital printers utilize water-based inks that are non-toxic and odorless – perfect for businesses that wish to avoid chemicals altogether.
Digital printing makes printed items available faster than traditional screen printing due to no color matching, setup times or expensive printing plates required – your print job can start immediately, with quality that remains consistent from print job to print job.
Businesses looking to distribute new marketing materials quickly to customers and clients as soon as possible will appreciate this speed, as it helps prevent overproduction waste from longer production times.
Digital printing provides an ideal method of personalization and variable data printing (VDP). VDP allows for variable images and text on each piece that’s printed based on a field of information – making it easier to grab your audience’s attention and increase response rates with each printed piece. Digital printing alone offers such flexible personalization.
Digital printers differ from traditional printing methods by not needing any initial setup to begin printing immediately – perfect for short print run production such as marketing campaigns and limited releases.
Digital printing provides businesses with greater quality graphics and text. By employing variable data software, businesses can customize individual graphics and texts – enabling them to target communications specifically to their audience and build long-lasting brand loyalty.
Digital printing also reduces waste as the process requires fewer screens and ink, creating a lower carbon footprint and quicker production time. Furthermore, certain printers use non-toxic ink that complies with food contact and safety standards, making the process even more eco-friendly.
Digital printing’s ability to use variable data allows for even greater customization, eliminating the need for multiple versions of designs that you must produce by manually altering text, images, call-to-actions and layouts on each copy – saving money with no additional printing charges for multiple versions of one design.
Personalization has long been recognized to increase response rates and ROI, according to research conducted by the DMA. A recent survey concluded that adding just three points of personalization can boost response rates by over 1000%!
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Some businesses may only require adding the recipient’s name, while others can take things a step further. For example, home improvement firms might send postcards depicting houses if they know that some recipients own homes; furthermore they could include demographic data like age, gender and income to tailor the message directly for that individual recipient – this process is known as versioning or segmentation.